2025 Guide

Top 21 Buy Now Pay Later Services

Compare the leading BNPL providers in the market. From interest-free installments to flexible payment plans, find the right option for your needs.

$560B Global BNPL Market 2025
91.5M US BNPL Users
46% Gen Z Adoption Rate
15% YoY Growth
1

Klarna

Founded 2005 • Sweden
4.5

Global leader in BNPL with 150M+ users worldwide. Offers Pay in 4, Pay in 30 days, and monthly financing options.

Pay in 4 0% Interest 800K+ Merchants Cashback Rewards
2

Affirm

Founded 2012 • USA
4.4

Premium BNPL provider with transparent pricing. No hidden fees, no late fees. Flexible terms from 3 to 60 months.

3-60 Months 0-36% APR 377K Merchants No Late Fees
3

Afterpay

Founded 2014 • Australia
4.3

Popular BNPL for fashion and lifestyle. Owned by Block (Square). Simple 4-payment structure over 6 weeks.

Pay in 4 0% Interest $35 Minimum Fashion Focus
4

PayPal Pay in 4

Founded 2020 • USA
4.4

Leverages PayPal's massive merchant network. Automatic for existing PayPal users. Purchases $30-$1,500.

Pay in 4 0% Interest $30-$1,500 Trusted Brand
5

Zip (QuadPay)

Founded 2013 • Australia
4.1

Flexible BNPL with virtual card for use anywhere. Shop at any store, online or in-person with Zip's virtual card.

Pay in 4 Virtual Card Shop Anywhere Rewards Program
6

Sezzle

Founded 2016 • USA
4.2

Fast-growing BNPL with reschedule-a-payment feature. Partners with Amazon. Credit building program available.

Pay in 4 0% Interest Reschedule Payment Credit Building
7

Splitit

Founded 2012 • Israel
4.0

Unique approach using existing credit card. No new credit check, no new debt. Split into 2-12 monthly payments.

Use Existing Card No Credit Check 2-12 Months High Limits
8

Perpay

Founded 2015 • USA
3.9

Paycheck-linked payments. Automatic deductions from your paycheck make budgeting easy. Credit building included.

Paycheck Linked Auto Deduction Credit Building Employee Benefit

Sunbit

Founded 2016 • USA
4.6

Personal loans from $500-$5,000. Specializes in healthcare, auto, and essential services. Fast approval, no hidden fees.

$500-$5,000 5.99% APR Healthcare Focus No Hidden Fees
10

Uplift

Founded 2014 • USA
4.2

Travel-focused BNPL for flights, hotels, cruises. Partner with major airlines and travel sites. Book now, pay later.

Travel Only 3-24 Months Major Airlines 289% Growth
11

Bread Financial

Founded 2014 • USA
4.0

White-label BNPL for major retailers. Powers financing for big brands with customizable payment options.

White Label Major Brands Flexible Terms Pay in 4 + Long
12

ViaBill

Founded 2010 • Denmark
3.8

European BNPL expanding in US. Simple Pay in 4 model. No credit check for small purchases. Easy checkout integration.

Pay in 4 0% Interest No Credit Check Easy Setup
13

Laybuy

Founded 2017 • New Zealand
3.7

Pay in 6 weekly installments. Unique 6-week payment cycle. Popular in ANZ and UK markets. Focus on fashion retail.

6 Payments Weekly Cycle 0% Interest Fashion Focus
14

Openpay

Founded 2013 • Australia
3.6

Longer payment plans for bigger purchases. Healthcare, automotive, and home improvement focus. 2-24 month terms.

2-24 Months Higher Limits Healthcare Auto Services
15

PayBright

Founded 2009 • Canada
3.9

Canadian BNPL leader acquired by Affirm. Pay in 4 or monthly plans. Wide merchant acceptance across Canada.

Canada Focus Pay in 4 Monthly Plans Affirm Backed
16

Cash App Afterpay

Founded 2024 • USA
4.3

BNPL integrated into Cash App. 57M monthly users. Seamless payments via Cash App card. Young user base (21% Gen Z).

Pay in 4 Cash App Card 57M Users Gen Z Popular
17

Citizens Pay

Citizens Bank • USA
4.1

Bank-backed installment loans. Apple, Microsoft, Best Buy partner. Fixed rates, longer terms. Traditional bank security.

Bank Backed 6-36 Months Apple Partner Fixed Rates
18

Katapult

Founded 2012 • USA
3.5

Lease-to-own alternative. No credit needed. Works for those declined by other BNPL. 90-day buyout option available.

Lease-to-Own No Credit Check 90-Day Buyout Bad Credit OK
19

Credova

Founded 2018 • USA
3.8

Outdoor and sporting goods financing. Hunting, fishing, camping, firearms. Specialized niche with loyal customer base.

Outdoor Gear Sporting Goods Firearms Niche Focus
20

Apple Pay Later

Founded 2022 • USA
4.2

Apple's native BNPL. Integrated into Apple Wallet. Works anywhere Apple Pay accepted. Seamless iOS experience.

Pay in 4 0% Interest Apple Wallet iOS Only
21

Perpay

Founded 2015 • USA
4.0

Paycheck-linked BNPL. Automatic payroll deductions. No credit check required. Builds credit with on-time payments. Shop marketplace items.

Payroll Deduction No Credit Check Builds Credit 0% Interest

Need a Personal Loan Instead?

Sunbit offers personal loans from $500 to $5,000 with competitive rates starting at 5.99% APR. Fast approval, no hidden fees.